Vintage Doughboy Button
January 24, 2012
A nice vintage promotional button for Pillsbury cookie dough.
The story of the Pillsbury Doughboy from Wikipedia:
The Pillsbury Doughboy was created by the Leo Burnett advertising agency’s copy writer Rudy Perz as he was sitting in his kitchen in 1962, under pressure to create an advertising campaign. Tanttila imagined a living dough boy popping out of a Pillsbury Crescent Rolls can. To distinguish the dough boy from the rolls, he gave it a scarf, a chef’s hat, two big blue eyes, a blush, and a soft, warm chuckle when poked in the stomach.