1960s Cap’n Crunch Crew Button October 14, 2011 The first ever Cap’n Crunch commercials, which began airing in 1963 featured a crew of kids (Alfie, Brunhilde, Carlyle, and Dave). The button above was one from a set that was an early in-box promotion. Share this Uncategorizedbadges, buttons canada, buttons USA, cereal buttons