“Let The Rabbit Eat Trix” Pinback Button

October 13, 2011

In 1976 General Mills created a marketing campaign where they aired commercials asking if the poor old Trix Rabbit should be allowed to eat Trix cereal (since Trix are for kids, after all). Kids were asked to send in their box tops to vote and then received a button in the mail to show their support or opposition to the Rabbit’s cause.