I Picked Coke Button
July 19, 2011
![cokepepsi](https://www.sixcentpress.com/blog/wp-content/uploads/2011/07/cokepepsi.jpg)
This promotional pinback button from Coca-Cola was a response to the Pepsi Challenge marketing initiative that started in 1975 asking consumers to compare Coke and Pepsi in a blind taste test.
Pepsi had their own button as well.