1987 Spuds MacKenzie Button July 8, 2011 In the late 80s Bud Light used “party dog” Spuds MacKenzie as their advertising mascot. This 1.5″ button was a promotional item. Although always portrayed as a male, it was later discovered that the dog who played Spuds was actually female. Share this Uncategorizedbuttons & badges, buttons USA, pin back buttons, Spuds MacKenzie